While this seems like wild conjecture, things that have transpired post election seem to lend credence to the notion that a Trump led network could be a break out success. After all, he had a massive showing in the 2020 election, and his following is unmatched in their fervent fealty to Trump and his allies.
With loyal viewers and longtime dominance, Fox Corp. CEO Lachlan Murdoch said on a Nov. 3 earnings call:
- “We love competition. We have always thrived with competition. … Fox News has been the number one network, including broadcast networks, … from Labor Day through to Election Day.”
Here’s Trump’s plan, according to the source:
- There’s been lots of speculation about Trump starting a cable channel. But getting carried on cable systems would be expensive and time-consuming.
- Instead, Trump is considering a digital media channel that would stream online, which would be cheaper and quicker to start.
- Trump’s digital offering would likely charge a monthly fee to MAGA fans. Many are Fox News viewers, and he’d aim to replace the network — and the $5.99-a-month Fox Nation streaming service, which has an 85% conversion rate from free trials to paid subscribers — as their top destination.
Trump’s database of email and cellphone contacts would be a huge head start.
- Trump’s lists are among the most valuable in politics — especially his extensive database of cellphone numbers for text messages.
Axios is told Trump may use vote-count rallies to undercut Fox.
- “He’s going to spend a lot of time slamming Fox,” the source said.