Cloud computing is the next frontier of sustainable profits. So much so, that Microsoft wanted to buy Pinterest to bring them to their Azure platform.

Microsoft approached Pinterest in recent months about a potential deal to acquire the $51bn social media company popular with hobbyists posting home decor, food and wedding collages, people briefed on the matter said. The talks were currently not active, said one of the people briefed about the matter. Microsoft has been pursuing an acquisition strategy aimed at amassing a portfolio of active online communities that can run on top of its cloud computing platform.

Microsoft has made several acquisitions in recent years. Besides buying professional networking site LinkedIn for $26bn in 2016, it has acquired GitHub, a code repository that doubles as a network for software developers, and Minecraft, an online game that last year passed 131m users. Last year, it acquired private gaming company ZeniMax for $7.5bn. Microsoft has looked to online communities as a way to bring large-scale applications to its Azure cloud platform. Pinterest, which last week said its monthly users had grown to 459m, currently relies on Amazon Web Services as its infrastructure provider.

Tech Times